StackZen

Best CRM tools, ranked

We ranked the best CRM tools by our editorial score, weighing documented capability, pricing transparency and plan limits. The order below reflects those criteria — never who pays us.

Tools in CRM

We haven't scored these tools yet, so they are listed without a ranking.

  • HubSpot CRM

    from $7 per seat a month

    HubSpot CRM (marketed as Smart CRM) is a customer platform that ties contacts, companies, deals and tickets to HubSpot's sales, marketing and service tools. A Free plan covers up to 2 users and 1,000 contacts, Starter is priced per seat, and Professional and Enterprise are aimed at larger teams that need advanced automation, reporting and permissions.

    CRMFreemium

  • Pipedrive

    from $14 per seat a month

    Pipedrive is a sales CRM built around visual deal pipelines. It covers leads, contacts, email sync, automations and reporting, with four per-seat plans (Lite, Growth, Premium, Ultimate), a 14-day free trial and no permanent free plan.

    CRMPaid

  • Zoho CRM

    from $9 per seat a month

    Zoho CRM is a sales CRM from Zoho with a Free edition for up to 3 users and four paid editions (Standard, Professional, Enterprise, Ultimate) priced per user. It runs on a pay-as-you-go basis with no contracts, supports 28 languages and connects naturally with the rest of the Zoho product family.

    CRMFreemium

Questions this ranking answers

What is the highest-rated CRM tool?

HubSpot CRM, at 0.0 out of 5 — the top of this ranking. Read that as a transparency-and-capability score rather than a quality verdict: it says HubSpot CRM documents more of what it does, publishes its prices and can be tried or left more easily than the rest of the CRM field. Whether it suits your work is a separate question, and the tool page is where to answer it.

How does StackZen rank CRM tools?

By a computed score, not an opinion. Four published, checkable things go in — documented capabilities, whether prices are public, whether there is a free way in, and the breadth of the integration list — and the order above is the result, recomputed whenever the data changes. StackZen does not test these tools, and says so; nothing in the formula is a commission rate, and paying us cannot move a tool up this page.