StackZen

HeyGen pricing and review

HeyGen is an AI video platform that turns a script into a video with a realistic avatar and voice, and translates existing videos into 175+ languages. A free plan covers three watermarked videos a month.

Starts at
$29 a month
Free plan
Yes
Skills needed
No code

By StackZen desk. Prices checked 20 October 2026.How we check prices

HeyGen plans and limits

As listed by the vendor on 20 October 2026, in US dollars.

Free

Free

  • 3 videos/mo, up to 1 minute, watermarked
  • 1 custom avatar and 1 voice clone

Creator

$29 a month

  • 600 credits, videos up to 30 minutes
  • No watermark, up to 1080p

Pro

$49 a month

  • 1,000 credits, up to 4K
  • Avatar V and Cinematic Avatars, faster processing

Business

$149 a month

  • 1,500 credits, videos up to 60 minutes
  • Shared workspace, SSO, brand kit, SCORM export
  • Extra seats $20/month each

Is HeyGen right for you?

Good for

  • Training and onboarding videos
  • Localising marketing and product videos
  • Sales outreach and explainer videos with a digital twin
  • Talking-head social content without filming

Skip it if

  • You need videos longer than 30 minutes on a self-serve plan below Business
  • You want to create an avatar of another person without them recording their own consent
  • You need a fixed cost per video and cannot track a credit balance

Pros and cons

Pros

  • Free plan lets you test avatars and Video Agent before paying
  • Translation into 175+ languages on every paid plan
  • Avatars, voice cloning and translation sit in one workspace
  • Business plan adds SSO, brand kit, SCORM export and Zapier, Make, n8n and HubSpot integrations

Cons

  • Credit-based: each plan has a fixed allowance and monthly credits roll over for only one month
  • Free plan is capped at 3 videos a month, 1 minute each, with a watermark
  • API is priced separately and the plan table does not say which plans include it

Integrations: zapier, make, n8n, hubspot

Questions

Does HeyGen have a free plan?

Yes. The Free plan allows three videos a month, each up to one minute and watermarked. It includes Avatar IV and Video Agent, one custom video avatar, 500+ stock presenters, one voice clone, 30+ languages and a single user licence.

Which HeyGen plan removes the watermark?

Creator and every plan above it. Creator exports up to 1080p and videos up to 30 minutes, while Pro and Business export up to 4K. Business raises the maximum video length to 60 minutes.

How do HeyGen credits work?

Creator includes 600 credits a month, Pro 1,000 and Business 1,500, and Pro has larger credit tiers listed up to 100,000 credits at $4,300. Monthly subscribers' unused credits roll over for one month, while annual subscribers' credits accumulate until renewal. Annual billing is shown as '2 months free', but only Creator has a stated annual rate ($24/month effective).

Do I need consent to make an avatar of a real person?

For digital twin avatars, yes. The person must record a short consent statement on camera through HeyGen's hosted page, and uploading a pre-recorded consent video is restricted to enterprise accounts. Photo avatars have no consent check, so keeping the subject's agreement on record is your responsibility. For voice clones HeyGen says it verifies you own the voice and requires written consent for any third-party voice.

Does HeyGen have an API?

Yes, there is a developer platform at developers.heygen.com, but API pricing is separate from the subscription plans. The pricing page does not state which plans include API access, so confirm API credits and limits on the developer pricing screen before building on it.

What does a team get on HeyGen Business?

Business costs $149 a month plus $20 for each extra seat. It adds a shared workspace, centralised billing, SAML/SSO, a brand kit, SCORM export and integrations with n8n, Make, HubSpot and Zapier, plus 5+ custom avatars. Enterprise adds SCIM provisioning, MFA and a dedicated customer success manager.

More AI Image & Video tools

  • Canva

    from $13 a month

    Canva is an all-in-one design platform with templates, AI image generation and brand tools, making graphic design accessible to non-designers and teams.

    FreemiumScore 4.4/5

  • Runway

    from $15 a month

    Runway is an AI video and creative-suite tool offering text-to-video, video editing and generative effects for filmmakers, marketers and content creators.

    FreemiumScore 3.9/5

  • Midjourney

    from $10 a month

    Midjourney is a leading AI image generator producing highly stylized, artistic visuals from text prompts, run through a Discord-based and web interface.

    PaidScore 2.2/5

  • ElevenLabs

    from $6 a month

    ElevenLabs is an AI voice platform for text to speech, voice cloning, dubbing and speech to text, with a no-code web app for creators and a REST API with Python and TypeScript SDKs for developers.

    Freemium

  • Murf AI

    from $29 a month

    Murf AI is a voiceover studio with 200+ AI voices in 30+ languages for e-learning, ads and explainer videos. It has a free trial plan, paid Studio plans from $29 a month and a separate pay-as-you-go API.

    Freemium

  • VEED

    from $20 per seat a month

    VEED is a browser-based video editor with AI tools for auto subtitles, avatars, voiceover, translation and video generation. Free exports carry a watermark; paid plans are priced per user with monthly AI credits.

    Freemium