ActiveCampaign pricing and review
ActiveCampaign is a marketing automation platform that pairs email campaigns with multi-step automations, segmentation, landing pages, site messages and CRM features. Plans are priced by contact count, with a 14-day free trial and no free plan.
- Starts at
- $15 a month
- Free plan
- No
- Skills needed
- No code
By StackZen desk. Prices checked 20 October 2026.How we check prices
ActiveCampaign plans and limits
As listed by the vendor on 20 October 2026, in US dollars.
Starter
$15 a month
- 1,000 contacts, 10,000 sends a month
- Multi-step automations, 5 actions per automation
- 1 user, 250+ email templates
Plus
$49 a month
- 1,000 contacts, 10,000 sends a month
- Unlimited automation actions, landing pages, site messages
- Generative AI for content and images, 1 user
Pro
$79 a month
- 1,000 contacts, 12,000 sends a month
- Predictive sending, conditional content, attribution
- Email and automation A/B testing, 3 users
Enterprise
$145 a month
- 1,000 contacts, 15,000 sends a month
- SSO, HIPAA support, custom objects, uptime SLA
- Dedicated account team, 5 users
Is ActiveCampaign right for you?
Good for
- Behaviour-triggered email automations and lead nurturing
- Segmenting a growing list for targeted campaigns
- Combining email with landing pages and site messages for lead capture
- Connecting email marketing to a CRM and sales follow-up
Skip it if
- You need a free plan to keep a small list running, since ActiveCampaign offers only a 14-day trial
- You only send occasional newsletters and do not need automations
- You need more than one user on a budget plan, because Starter and Plus include a single user
Pros and cons
Pros
- Automations are the core of the product, and every plan includes multi-step automations with AI builders
- Unlimited automation actions from Plus, with conditional content and predictive sending on Pro
- A/B testing of both emails and automations on Pro and Enterprise
- 1,000+ apps and integrations, plus a documented REST API
Cons
- No free plan, only a 14-day trial
- Starter limits each automation to 5 actions, lists to 5, and excludes landing pages, site messages and generative AI
- Price scales with contact count, and the pricing page showed no dollar amounts when we read it
- Only 1 user on Starter and Plus; 3 on Pro and 5 on Enterprise
Integrations: shopify, woocommerce, salesforce, stripe, zapier
Questions
Does ActiveCampaign have a free plan?
No. The pricing page offers a free 14-day trial with email sign-up and no credit card, but does not list a free plan.
How much does ActiveCampaign cost?
ActiveCampaign's comparison pages list Starter at $15 a month, Plus at $49, Pro at $79 and Enterprise at $145, all for 1,000 contacts. The pricing page shows each plan as billed yearly for 1,000 contacts but displayed no dollar amounts when we read it, and the comparison pages do not say whether the figures assume annual billing. Confirm the billing basis in the plan selector. Its FAQ says month-to-month billing is available.
How does the price grow with my contact list?
The monthly price scales with contact list size, and monthly email sends scale too, at 10 to 15 times your contacts depending on plan. One ActiveCampaign article gives Starter at $149 a month for 10,000 contacts. ActiveCampaign says it charges once per unique contact rather than once per list, and that you can move to the next contact band or plan without penalties.
What are the main limits on the lower plans?
Starter allows 5 actions per automation and 5 lists, has limited segmentation, and excludes landing pages, site messages, cross-channel marketing and generative AI. Starter and Plus include 1 user and email-only A/B testing. Plus adds unlimited automation actions, landing pages and site messages. Pro raises sends to 12,000 a month at 1,000 contacts and adds 3 users, advanced segmentation, predictive sending, conditional content and attribution.
What does Enterprise add?
Everything in Pro plus single sign-on, HIPAA support, premium segmentation, custom objects, premium CRM integrations such as Salesforce, a dedicated account team and an uptime SLA. It includes 5 users and unlimited inbox previews.
Does ActiveCampaign have an API?
Yes. The ActiveCampaign API v3 is built around REST, HTTP and JSON, with endpoints grouped by resources such as contacts and deals. Its overview page does not state which plans include API access, so check the authentication and rate-limit pages in the developer documentation.
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