Best Email Marketing tools, ranked
We ranked the best Email Marketing tools by our editorial score, weighing documented capability, pricing transparency and plan limits. The order below reflects those criteria — never who pays us.
Tools in Email Marketing
We haven't scored these tools yet, so they are listed without a ranking.
ActiveCampaign
from $15 a monthActiveCampaign is a marketing automation platform that pairs email campaigns with multi-step automations, segmentation, landing pages, site messages and CRM features. Plans are priced by contact count, with a 14-day free trial and no free plan.
Email MarketingPaid
Kit
from $33 a monthKit (formerly ConvertKit) is an email marketing platform for creators. It combines newsletters, forms and landing pages with visual automations and email sequences, and lets you sell digital products and subscriptions. A Free plan covers up to 10,000 subscribers.
Email MarketingFreemium
Mailchimp
from $13 a monthMailchimp is an email marketing platform with a drag-and-drop campaign builder, templates, audience segmentation, automation flows and popup forms. It offers a Free plan for up to 250 contacts, paid plans that scale by contact count, and a Marketing API.
Email MarketingFreemium
Questions this ranking answers
What is the highest-rated Email Marketing tool?
ActiveCampaign, at 0.0 out of 5 — the top of this ranking. Read that as a transparency-and-capability score rather than a quality verdict: it says ActiveCampaign documents more of what it does, publishes its prices and can be tried or left more easily than the rest of the Email Marketing field. Whether it suits your work is a separate question, and the tool page is where to answer it.
Which Email Marketing tool has the best free plan?
Kit is the highest-rated option here you can start using without paying, at 0.0 out of 5. A free tier is worth more than its price: it is the only way to find out whether a tool suits your work before the decision costs anything. Check what the free tier meters — usually seats, records or credits — because that limit, not the feature list, is what you meet first.
How does StackZen rank Email Marketing tools?
By a computed score, not an opinion. Four published, checkable things go in — documented capabilities, whether prices are public, whether there is a free way in, and the breadth of the integration list — and the order above is the result, recomputed whenever the data changes. StackZen does not test these tools, and says so; nothing in the formula is a commission rate, and paying us cannot move a tool up this page.