[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-jobs-to-be-done::en":3,"gloss-cluster-jobs-to-be-done::en":23,"gloss-next-jobs-to-be-done::en":9},{"slug":4,"category":5,"name":6,"definition":7,"meta_desc":8,"faq":9,"schema_markup":9,"related":10},"jobs-to-be-done","growth","Jobs to Be Done (JTBD)","Jobs to Be Done (JTBD) is a framework that frames customers as \"hiring\" a product to make progress on a specific job in their life or work, rather than defining them by demographics or features. The classic line: people don't want a quarter-inch drill, they want a quarter-inch hole — and really, a shelf on the wall. For SaaS builders JTBD reframes competition: your rival isn't only similar tools but any workaround — a spreadsheet, an intern, doing nothing — that the customer currently \"hires\" for the same job. Why it matters: it grounds positioning, messaging, and roadmap in the outcome the customer is buying, not the features you shipped. Practical note: interview recent buyers about the moment they decided to switch — what pushed them off the old solution and pulled them to yours. Those forces reveal the real job and the language to sell it. Build and message around the job, not the persona.","Jobs to Be Done frames customers as hiring a product to make progress on a job, not as demographics — people don't want a drill, they want the hole.",null,[11,14,17,20],{"slug":12,"name":13},"activation","Activation",{"slug":15,"name":16},"conversion-rate-optimization","Conversion Rate Optimization (CRO)",{"slug":18,"name":19},"ideal-customer-profile","Ideal Customer Profile (ICP)",{"slug":21,"name":22},"topical-authority","Topical Authority",[24,28,31,34,37,38,41,44,47,50,53,56],{"slug":25,"category":5,"name":26,"updated_at":27},"attribution-model","Attribution Model","2026-08-24T02:46:38+00:00",{"slug":29,"category":5,"name":30,"updated_at":27},"channel-market-fit","Channel-Market Fit",{"slug":32,"category":5,"name":33,"updated_at":27},"content-brief","Content Brief",{"slug":35,"category":5,"name":36,"updated_at":27},"content-optimization","Content Optimization",{"slug":15,"category":5,"name":16,"updated_at":27},{"slug":39,"category":5,"name":40,"updated_at":27},"growth-loop","Growth Loop",{"slug":42,"category":5,"name":43,"updated_at":27},"keyword-cannibalization","Keyword Cannibalization",{"slug":45,"category":5,"name":46,"updated_at":27},"lead-scoring","Lead Scoring",{"slug":48,"category":5,"name":49,"updated_at":27},"lifecycle-email","Lifecycle Email",{"slug":51,"category":5,"name":52,"updated_at":27},"marketing-qualified-lead","Marketing-Qualified Lead (MQL)",{"slug":54,"category":5,"name":55,"updated_at":27},"network-effects","Network Effects",{"slug":57,"category":5,"name":58,"updated_at":27},"plagiarism-checker","Plagiarism Checker"]