[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-growth-loop::en":3,"gloss-cluster-growth-loop::en":23,"gloss-next-growth-loop::en":9},{"slug":4,"category":5,"name":6,"definition":7,"meta_desc":8,"faq":9,"schema_markup":9,"related":10},"growth-loop","growth","Growth Loop","A growth loop is a closed cycle in which the output of product usage feeds back in as the input for acquiring more usage — so growth compounds instead of depending on a constantly refilled top of funnel. Classic examples: viral loops (users invite collaborators, who invite more), content loops (users create public pages that rank in search and recruit new users — Figma community files, Notion templates, Loom links), and paid loops (revenue from new customers funds the ads that acquire the next batch). The framework, popularized by Reforge as a successor to funnel thinking, forces two questions funnels hide: what does a user do that generates the next user, and how long does one cycle take? Analyzing a loop means measuring each step's conversion and cycle time, since a loop that compounds monthly beats one that compounds yearly. Most durable SaaS businesses run several loops at once.","A growth loop feeds product usage back into acquisition — invites, public content, reinvested revenue — so growth compounds instead of refilling a funnel.",null,[11,14,17,20],{"slug":12,"name":13},"funnel","Funnel",{"slug":15,"name":16},"north-star-metric","North Star Metric",{"slug":18,"name":19},"product-led-growth","Product-Led Growth (PLG)",{"slug":21,"name":22},"viral-coefficient","Viral Coefficient (K-Factor)",[24,28,31,34,37,40,43,46,49,52,55,58],{"slug":25,"category":5,"name":26,"updated_at":27},"attribution-model","Attribution Model","2026-08-24T02:46:38+00:00",{"slug":29,"category":5,"name":30,"updated_at":27},"channel-market-fit","Channel-Market Fit",{"slug":32,"category":5,"name":33,"updated_at":27},"content-brief","Content Brief",{"slug":35,"category":5,"name":36,"updated_at":27},"content-optimization","Content Optimization",{"slug":38,"category":5,"name":39,"updated_at":27},"conversion-rate-optimization","Conversion Rate Optimization (CRO)",{"slug":41,"category":5,"name":42,"updated_at":27},"jobs-to-be-done","Jobs to Be Done (JTBD)",{"slug":44,"category":5,"name":45,"updated_at":27},"keyword-cannibalization","Keyword Cannibalization",{"slug":47,"category":5,"name":48,"updated_at":27},"lead-scoring","Lead Scoring",{"slug":50,"category":5,"name":51,"updated_at":27},"lifecycle-email","Lifecycle Email",{"slug":53,"category":5,"name":54,"updated_at":27},"marketing-qualified-lead","Marketing-Qualified Lead (MQL)",{"slug":56,"category":5,"name":57,"updated_at":27},"network-effects","Network Effects",{"slug":59,"category":5,"name":60,"updated_at":27},"plagiarism-checker","Plagiarism Checker"]