[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-entity-seo::en":3,"gloss-cluster-entity-seo::en":23,"gloss-next-entity-seo::en":9},{"slug":4,"category":5,"name":6,"definition":7,"meta_desc":8,"faq":9,"schema_markup":9,"related":10},"entity-seo","growth","Entity SEO","Entity SEO is the practice of optimising around things rather than strings — a company, a product, a person, a place, each with an identity that survives being described in different words. Search systems increasingly resolve a query to entities and the relations between them before they consider which documents match, which is why two pages using entirely different vocabulary can compete for the same result.\n\nThe practical difference from keyword work is what you are trying to establish. Instead of matching a phrase, you are trying to make it unambiguous what your company or product is, what category it belongs to, what it is not, and how it relates to the other things a reader might name in the same sentence. Ambiguity is the enemy, and product names collide constantly.\n\nThe mechanisms are unremarkable individually and cumulative in effect. Name things the same way everywhere, including in places you do not control, so the string is stable. Say plainly on your own site what the product is, in the words a person would use rather than in positioning language. Declare identity in structured data. Link out to the entities you are genuinely related to. And accept that corroboration from independent sources counts for more than repetition on your own domain.\n\nThe honest limit is that you cannot edit the result. Knowledge graphs are proprietary, built from many sources, and updated on their own schedule; there is no field you can correct. What you can do is stop contradicting yourself, remove the stale descriptions of your product still sitting on directories and old press pages, and give a consistent account long enough for it to be picked up.\n\nThis work matters more, not less, as answers get generated rather than listed. A system assembling a description of your product from several sources is doing entity resolution whether or not anyone calls it that, and it will reproduce whichever account is most consistent across the sources it found — which may be a description you retired two years ago.","Entity SEO optimises around things rather than strings: making it unambiguous what your product is, and accepting you cannot edit a knowledge graph directly.",null,[11,14,17,20],{"slug":12,"name":13},"brand-voice","Brand Voice",{"slug":15,"name":16},"graph-database","Graph Database",{"slug":18,"name":19},"semantic-search","Semantic Search",{"slug":21,"name":22},"topical-authority","Topical Authority",[24,28,32,35,38,41,44,47,50,53,56,59],{"slug":25,"category":5,"name":26,"updated_at":27},"ai-crawler","AI Crawler","2026-09-08T21:32:37+00:00",{"slug":29,"category":5,"name":30,"updated_at":31},"attribution-model","Attribution Model","2026-09-08T21:32:36+00:00",{"slug":33,"category":5,"name":34,"updated_at":31},"channel-market-fit","Channel-Market Fit",{"slug":36,"category":5,"name":37,"updated_at":31},"content-brief","Content Brief",{"slug":39,"category":5,"name":40,"updated_at":31},"content-optimization","Content Optimization",{"slug":42,"category":5,"name":43,"updated_at":31},"conversion-rate-optimization","Conversion Rate Optimization (CRO)",{"slug":45,"category":5,"name":46,"updated_at":27},"crawl-budget","Crawl Budget",{"slug":48,"category":5,"name":49,"updated_at":27},"featured-snippet","Featured Snippet",{"slug":51,"category":5,"name":52,"updated_at":27},"generative-engine-optimization","Generative Engine Optimization (GEO)",{"slug":54,"category":5,"name":55,"updated_at":31},"growth-loop","Growth Loop",{"slug":57,"category":5,"name":58,"updated_at":27},"internal-linking","Internal Linking",{"slug":60,"category":5,"name":61,"updated_at":31},"jobs-to-be-done","Jobs to Be Done (JTBD)"]